AdSoftware, a global on-demand Ad Performance Management (APM) technology provider, announced a technical development partnership with ADTECH, a leading provider of ad-serving technology and an integral part of Platform-A, AOL’s digital advertising business. Together, the organizations have fully integrated their technology platforms to deliver the next generation online advertising management capabilities for digital publishers worldwide.

This partnership enables digital publishers to use the AdSoftware on-demand application, ADS, as a solution for ad sales management, ad trafficking, campaign management, inventory, reporting and billing, while leveraging 100% integration with the ADTECH Helios IQ ad serving platform via an advanced application programming interface (API). The AdSoftware application is the only digital publisher solution that is completely integrated with the ADTECH platform. “Our collective strengths enable AdSoftware and ADTECH to significantly expand our respective reach into new markets, while empowering digital publishers with the best available tools and technologies to streamline their ad operations and strategic decision making� said John Leonard, Vice President of Sales & Services at AdSoftware.

“Many digital publishers are seeking a more comprehensive way to manage and track ad performance at a more detailed level than ever before. The integration of ADTECH and AdSoftware platforms delivers comprehensive ad serving and ad performance management capabilities to digital publishers of all sizes, enabling them to improve the accuracy and speed of business decisions� said Dirk Freytag, CEO of ADTECH. “The AdSoftware on-demand solution using our ad serving platform, Helios HIQ, can fundamentally change how publishers look at their online operations, and this partnership will help to accelerate the adoption of the combined digital marketing solution.�

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product is the Helios IQ ad serving platform. It enables publishers, ad networks and agencies to manage, serve and evaluate virtually any kind of online ad campaign – including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing our customers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is a wholly-owned subsidiary of Platform-A’s Advertising.com. Visit http://www.adtechus.com for more information.

About AdSoftware
AdSoftware represents a new generation of on-demand solutions for the online advertising industry. As a collaborative, workflow and analytical application AdSoftware enables publishers to maximize process efficiency, improve accessibility to industry data, and drive productivity with an affordable, easy-to deploy solution that delivers results to organizations of all sizes. The methodology that AdSoftware developed and utilizes, called Ad Performance Management (APM), provides a flexible software solution for integrating varying organizational needs, delivering analytical data access and capitalizing on the market demands for improved responsiveness and overall efficiency.